Concentric is intentionally built around one core skill: driving growth for CPG challenger brands. Through an exceptional ability to assess and solve business and branding challenges, we build and execute a path for sustainable growth at the various inflection points throughout a brand’s lifespan.
With frozen pasta in decline, we saw opportunity for Drake’s to introduce a new brand that challenged perceptions about quality and authenticity in the category.
GOPO, a joint care supplement, was clinically proven and had a following in Europe. But Americans aren’t Europeans. We’re figuring out the right way for GOPO to cross the pond.
Charlotte’s first craft beer, OMB ignited a regional boom. To own that leader position and keep apace with success, we’ve helped them lead in branding, too, by evolving and clarifying their brand beyond what’s typically seen in the craft segment.