Getting your CPG brand right and getting it noticed is more important and more challenging than ever. Our singular focus is to help you find a unique path to success with a meaningful, differentiated brand. To do this, we combine the acumen of a consultancy, the insights of a branding firm, and the aesthetics of a creative shop. And we do it all with fierce determination to see you win.
PROVING IT: SEE HOW WE IDENTIFY A CLIENT’S KEY GROWTH DRIVER AND GENERATE ECONOMIC VALUE THROUGH A STRONGER, TRULY DIFFERENTIATED BRAND.
With frozen pasta in decline, we saw opportunity for Drake’s to introduce a new brand that challenged perceptions about quality and authenticity in the category.
GOPO, a joint care supplement, was clinically proven and had a following in Europe. But Americans aren’t Europeans. We’re figuring out the right way for GOPO to cross the pond.
Charlotte’s first craft beer, OMB ignited a regional boom. To own that leader position and keep apace with success, we’ve helped them lead in branding, too, by evolving and clarifying their brand beyond what’s typically seen in the craft segment.