For years, CPG brands have used Concentric to discover their unique path to growth and succeed in highly competitive categories. To do this, we combine the acumen and insights of a brand consultancy with the creativity of a design shop—and we do it all with fierce determination to see you win.
SEE HOW WE IDENTIFY A CLIENT’S KEY GROWTH DRIVER AND GENERATE ECONOMIC VALUE THROUGH A STRONGER, TRULY DIFFERENTIATED BRAND.
With frozen pasta in decline, we saw opportunity for Drake’s to introduce a new brand that challenged perceptions about quality and authenticity in the category.
GOPO, a joint care supplement, was clinically proven and had a following in Europe. But Americans aren’t Europeans. We’re figuring out the right way for GOPO to cross the pond.
Charlotte’s first craft beer, OMB ignited a regional boom. To own that leader position and keep apace with success, we’ve helped them lead in branding, too, by evolving and clarifying their brand beyond what’s typically seen in the craft segment.