But WAIT! (Maybe) There’s More … to the Infomercial

July 21, 2009

Posted by Bob Shaw

While the infomercial is crass and limited in many cases or categories, sometimes our vantage point is so elitist that we give this type of marketing no credit. The death of Billy Mays should give us all pause in the advertising world, and an opportunity to see what we can learn from the Infomercial King.