Anticipation…Making Me Waaaaait to Spend

April 17, 2010

Posted by Kara Schwab

In an economic downturn, it figures that consumers are going to cut back. But an interesting trend in contrast to previous downturns is that a large proportion of consumers were already cutting back in anticipation of their income declining. This finding was just one of many interesting insights Booz & Company discovered in their in-depth survey of 1,000 households conducted in September of 2008.