Questions to Ask When Hiring a PR Firm
April 30, 2009
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No matter how large or small your company, it’s important to surround yourself with experts. For most brands, those experts include accountants, lawyers and marketers. When you’re about to hire a marketing firm, specifically a PR firm, it’s important to ask the right questions before making a hiring decision. I recommend taking a look at two to three firms and asking the candidates 10 questions:
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