Google Analytics Offers Holiday Analytics

If you get as geeked up over analytics as we do, then you’ll be interested to know that Google has a project called “Think Holiday.” http://www.google.com/thinkholiday/ It’s a pretty interesting portal that uses Google’s trending topics to present you a look into what consumers are thinking. For example this chart shows the growing interest in “Black Friday” over time: Or this table displaying the top trending searches for consumer electronics: With a little creative thinking you can use these trending topics to your advantage. For example, are you planning a holiday promotion? Find out what is the hot new thing this season to maximize the effectiveness. How else could you use this information to your advantage?