Disproportionate Mindshare

How a Company’s Brand and Value are Interconnected

This is a good presentation by Melisse Shaban, CEO of Chrysallis, about why “brand” is so intrinsic to the economics and valuation of a company. Melisse makes an intriguing point that you should dominate a smaller space/region/footprint if you are looking to sell BIGGER – as most small brands will eventually reach an acquisition or investment crossroads to sustain growth.

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