Gerber Childrenswear, makers of the iconic Onesies® brand, chose Concentric to leverage the brand beyond commodity status. Through real mom research, we discovered new moms are craving authentic brands and real connections. Concentric developed the Real Mom Community of over 22,000 Facebook ambassadors and pushed the brand beyond pastels into a forum for moms to talk about real issues.

After an initial attempt at launching internally, Florida-based United Juice came to us with one mandate. They wanted a consumer brand of super premium juice that excelled to the high standards of their commercial juice business – one of the most successful suppliers to major hotel chains in the world. Everything was on the table in rethinking the brand identity and strategy. We helped them find that whitespace and, today, Ujuice is taking the produce department by storm and squeezing new energy into SPJ.

Charlotte based Ei™ is a full-service contract developer and manufacturer of topical prescription, over-the-counter (OTC) pharmaceutical, cosmeceutical, and cosmetic liquids, semi-solids, and powders. Ei selected Concentric Marketing to create a strong, defined and well-recognized brand that resonates with prospects, current customers and employees and to strategically and tactically execute its integrated marketing communications.

As a leading dairy provider in South America, Toni chose Concentric to lead its U.S. market launch. This includes a thorough category analysis, extensive consumer research, brand positioning, marketing and sales plan. Launch is scheduled for early 2012. Stay tuned!

California-based 1 Bag At A Time (1BAAT) is a pioneer in the reusable bag business. Since 2005, the company has sold over 10 million reusable bags to corporations, schools and small retailers.

1BAAT came to Concentric wanting to create a consumer-recognizable
and clearly differentiated brand and product line to gain national attention. Concentric developed the new consumer brand SnapSac which is sure to take reusable bags to a whole new level. SnapSac will launch in select U.S. markets in July 2011.

The market leader in alternative, healthy cat litter chose Concentric to handle a number of initiatives. Based in Palm Beach, Florida, Nature’s Earth wanted to re-brand and establish broader market share by expanding their consumer target. Concentric’s positioning work includes TV, trade, and consumer print, as well as account-specific marketing. Concentric's work has led to the brand's successful acquisition by Church and Dwight in 2011.

California-based Shasta Pop has been in the business of flavors and fun for over 120 years, most prominently on the West Coast. Looking toward the future, Shasta hired us to refresh their storied brand; providing interactive and social media planning and execution, shopper marketing and a fresh brand direction that moves the company beyond the value segment and into the hearts and refrigerators of a brand new generation of consumers.

St. Simon’s Island-based SeaPak is the market leader in frozen specialty seafood. For more than six years we’ve helped them to maintain this leadership position with extensive work on account specific marketing, trade and channel strategy, and other advertising, marketing and promotional assignments.

Premier business-to-business media company Randall-Reilly, recently ranked as the sixth-fastest-growing publishing company in the nation, tapped Concentric Marketing to drive several trucking product, service and event marketing initiatives – from naming to branding to marketing communications planning and execution – as the company forges the road ahead to grow beyond publisher to a comprehensive business intelligence provider.

Concentric developed trade and channel strategies, helping HGF Brands launch Inventi, a preservative-free, coffee concentrate that’s blend-roasted and then put through a proprietary pressurized process. This innovative product will work at gaining grocery’s share of the 1.2 billion iced coffees served. Each container is chock full of 35 servings ready for consumers to create delicious iced coffees, milkshakes, desserts and more. From strong to mild, at home, at the office, or on the go, Inventi is consumers’ personal barista.

A well known name in flooring, based out of Lancaster, PA – Armstrong engaged Concentric to develop merchandising concepts to support their launch of new products within the big-box home improvement channel.

Looking to expand beyond Europe into the U.S. market, this Italian line of beauty products hired us for their launch and subsequent consumer support of a revolutionary anti-aging product. Through our total brand development, from packaging to merchandising to national advertising, we’ve helped them gain entry into 7,500 stores across the U.S. (where high demand has caused the product to sell out before new shipments arrived), and also on Amazon.com. We say grazie!

BE, Business Evolution, of Texas chose Concentric Marketing to redefine and refresh their branded Business Continuity and Disaster Recovery application BRMexpert). They are looking to tell a more simplified, customer-centric message – creating whitespace within this category lies in the ability to tell a story with “clarity” and own a brand within a sea of sameness.

A revolution in clean, Innovasource looked to us for support in the launch of a broad storewide line of household and beauty items built on the proven, natural power of Hydrogen Peroxide. From package development to creative to planning to regional and national consumer marketing, we’re helping the Proxi line redefine clean without compromise for both consumers and trade.

Based in New York, HGF is a consumer products incubator constantly seeking new opportunities to launch premium products within consumer segments. Currently, our partnership includes development and launch of a coffee product that will reinvent a major segment of the broader coffee business. More to come…

EDA is a sales and marketing solutions provider for some of the largest manufacturers in the U.S. As agency of record, we guided them in the launch of Catapult–their proprietary tool to manage comprehensive UCC data.  Efforts outside of the relaunch include direct marketing, interactive, public relations and customer retention initiatives – helping them in their mission to Move. Forward. Fast.

A global medical supplier, BSN-medical is known for their product quality and superior design capabilities. We've partnered with them to help build their brand internationally, while working on highly-targeted direct marketing and merchandising programs domestically.

For over 100 years, BBBS has improved the lives of at-risk youth by pairing them with adult mentors. It has been our distinct pleasure to donate our time and services to attract more volunteers and contributors to this noble pursuit. The president of our agency, Bob Shaw, sits on the board of directors.

Remi-D represents the next generation in personal germ protection with a full line of soaps and mists. When the parent company decided that it was time for their first national launch of a high-end health and beauty product, they chose Concentric. We've managed their entire launch from planning, research and packaging to trade and consumer advertising and marketing…even the "viral" part. They are now sold in more than 4,000 stores and are considered the fastest-growing hand sanitizer in America.

Internationally known for creating possibilities for those with disabilities and limited mobility, this innovative Swedish company hired Concentric for the U.S. launch of a full line of products aimed at helping the disabled lead a more independent life. As the U.S. agency of record, our comprehensive work includes research, trade support and advertising, PR, consumer marketing, and interactive.

One of the premier commercial and event properties in the state, this creative destination chose Concentric to provide their brand with a fresh new design.
The comprehensive project is inclusive of identity, web, print, and even signage throughout the complex.

Charlie Petrizzo has a simple mission, to heal the world one puppy at a time. He came to us looking to expand his own brand and build a foundation to provide service dogs to children in need. We’re working with him to utilize web, PR, and grassroots marketing to tell the world his amazing story, while we build his foundation to national prominence.

This milestone mixed-use project sits in the heart of Chapel Hill on fabled Franklin Street. Frustrated with their old agency, Florida-based RAM Real Estate, challenged us to help them move from blueprint to bricks and mortar by taking a new approach in creating interest and contracts. 140 rises proudly today as one of the very few, major startup commercial projects to break ground on the entire East Coast in today's real estate climate.