What do you do here? How do you influence Disproportionate Mindshare?
I have been with Concentric for fourteen years - contributing to our philosophy around disproportionate mindshare. My role is to apply that philosophy to how we approach creative and interactive solutions for our clients. In short: I translate ideas into creative, disruptive marketing materials.
Where is your passion?
Creating a brand, finding a space for it in this world, and then delivering it in a way that connects with people. Oh and walking into a store and seeing something I was a part of is pretty darn cool, too.
What about your experiences make you uniquely qualified?
I have been a part of every phase of marketing and brand building – including positioning, naming, identity development, campaign conception, and execution. But it’s my extensive experience with Concentric helping challenger brands win that makes me especially qualified to work on your brand.
What one thing outside of work do you do, that reflects your spirit?
From painting and drawing to listening to just about every genre of music, I find inspiration within the arts. There’s a story told in every song, every brush stroke and every photograph - evoking emotions and introspection.