What do you do here? How do you influence Disproportionate Mindshare?
I am the VP of Brand Development for Concentric. In simplest terms, I create strategic plans to help clients achieve their business and marketing goals. I help chart a path that leverages Concentric's assets and strengths to maximize effectiveness and efficiencies for both parties. Working primarily at the front end of a client engagement I challenge myself and my team to develop solid strategy with creative approaches.
Where is your passion?
I am passionate about two things: learning and winning. I find that working at Concentric challenges me to do both on a daily basis. Every client, industry and situation has unique challenges that require a depth of understanding in order to craft appropriate solutions. I love that my job affords me the opportunity to learn the ins and outs of a wide span of businesses, channels and products. I also love to win. To me this means the attainment of goals, both short and long term. This may also be the reason my family doesn't enjoy playing board games with me. (Just a thought.)
What about your experiences make you uniquely qualified?
I've been in the agency business for nearly 18 years and have worked with a wide variety of clients ranging in size from small start-ups to international corporations. I have also run a small business, and as an entrepreneur gained a thorough understanding of bottom line accountability.
What one thing outside of work do you do, that reflects your spirit?
At home I continue to hone my time management and efficiency skills as mother of three active children. They keep me physically active, humble and on my toes. Daily, they achieve their goal of never allowing our lives to become boring.