ConcentricConcentricConcentricConcentric
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
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Your brand's best path is focused,
uncluttered, and leads to growth.

Find Your Lane.
Fiercely Own It.

Find Your Lane.
Fiercely Own It.

Your brand's best path is focused, uncluttered, and leads to growth.

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Solving For X.

Solving For X.

You want growth for your brand.
An innovative solution is out there. Let's figure it out.

You want growth for your brand.
An innovative solution is out there.
Let's figure it out.

Learn More
Learn More

Weak Brands Erode Value.
Strong Ones Are Bankable.

Weak Brands Erode Value.
Strong Ones Are Bankable.

See why we believe in brand as an economic engine.

See why we believe in brand
as an economic engine.

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Learn More

We Hate Fuzzy Results.

We Hate Fuzzy Results.

For us, brand development must lead to measurable success.

For us, brand development must
lead to measurable success.

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Learn More

Concentric is purpose-built to drive sustainable growth for emerging CPG brands.

Insights on your customer, and your market.

Concentric’s Growth Driver model is founded on smart insights that help define realistic and valuable strategies. We combine research with a seasoned tribal knowledge exclusively in Consumer Packaged Goods.

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We’ll find your most direct path to an inflection point.

We do it through a holistic approach which synthesizes insights, strategy and creativity around one powerful Growth Driver and focuses you on that objective to create an inflection point for rapid growth.

Why Concentric

Different pays: Disproportionate Mindshare.

Different for the sake of being different is fine in the fashion world, but in CPG you need to be different for the sake of success. In other words, you need your impact to outsize your size.

Work

CASE STUDIEs

We Hate Fuzzy Results.

The best testament to the work we do is found in our clients’ proven successes. Our case studies report measurable outcomes against a variety of KPI’s. Because at its core, CPG branding is an economic prospect where results shouldn’t be—can’t be—unmeasurable and vague.

Helped establish OMB as the region’s #1 super-premium craft label, outselling all craft beers, including major craft beer brands like Sierra Nevada and Sam Adams in same markets. Three years into our engagement sales have grown 318%.

318% 3-Year Growth

OMB / Brand Leadership

OMB / Brand Leadership

318% 3-Year Growth

Helped establish OMB as the region’s #1 super-premium craft label, outselling all craft beers, including major craft beer brands like Sierra Nevada and Sam Adams in same markets. Three years into our engagement sales have grown 318%.

OMB Case Study
OMB Case Study

Parla Pasta / Shift Model

Parla Pasta / Shift Model

400% New Distribution

400% New Distribution

In the first four months, Parla was accepted in over 2,000 doors of new distribution, led by an unprecedented acceptance of the new brand by Publix, one of the most difficult retailers in the U.S. in which to “pioneer.”

In the first four months, Parla was accepted in over 2,000 doors of new distribution, led by an unprecedented acceptance of the new brand by Publix, one of the most difficult retailers in the U.S. in which to “pioneer.”

Parla Case Study
Parla Case Study

Lindy's / Driving Velocity

Lindy's / Driving Velocity

$240K Per Point ACV

$240K Per Point ACV

After re-branding, Lindy’s saw 72% growth in dollar sales; 52% ave. growth first two years (in a category only growing at 6%). Grocers now regard Lindy’s as a growth engine, driving 90% of entire category's growth. Lindy’s velocity has skyrocketed and now outsells the category leader by $240k per point of ACV.

After re-branding, Lindy’s saw 72% growth in dollar sales; 52% ave. growth first two years (in a category only growing at 6%). Grocers now regard Lindy’s as a growth engine, driving 90% of entire category's growth. Lindy’s velocity has skyrocketed and now outsells the category leader by $240k per point of ACV.

Lindy's Case Study
Lindy's Case Study
Husqvarna Group logo

This is happening

Husqvarna selects Concentric for branding and new product work.

Husqvarna Group has asked Concentric to revive the classic Weed Eater brand. We are re-introducing Weed Eater through its easy-to-use, lightweight tools to a new generation of home owners who want to enjoy their yard more than they want to work on it. Looking forward to it!

Guy shopper on phone in grocery

Insights

The Whole Truth: A Wake Up Call and Six Lessons for Emerging Brands

How do emerging brands actually emerge in the new, fast-changing Amazon era? In this article first published with Forbes, Concentric’s Kelli Masilun takes a deeper look at the effect on Whole Foods and offers six wake-up lessons for emerging CPG brands.

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Avocados illustration

Insights

Top 7 Food+Beverage CPG Predictions for 2018.

Concentric mines a variety of sources to curate this top 7 list of 2018 food, beverage, CPG trends to watch for, including plant-based and sustainable products. And we opine on each trend, of course. The future of food and beverage looks healthy, tech-y and exciting!

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Less than 10% of new products reach $10MM in sales.

There’s a lot of “winging it” when it comes to brand development. And don’t get us wrong, we appreciate gut instincts—we have our own. Then again, we’ve developed a pretty deep tribal knowledge across dozens of categories and hundreds of brands over the last 18 years. We combine this seasoned intuition with hard information and fresh insights to give our clients smart navigation to not just increase their chance for success, but to accelerate it.

Email UsCall Us

Branding Without Borders.

In our 18 years we’ve helped more than 300 brands across 3 continents, 11 countries, and 32 states. Bon voyage.

CLIENT EXPERIENCE

concentric

500 East Blvd.
Charlotte, NC
28203

Call   (704) 731-5100
Follow  @concentric

  

Let’s Talk

Case Studies

  • OMB / Brand Leadership
  • Parla Pasta / Shift Model
  • Lindy’s / Driving Velocity
  • GOPO / Expand ACV
  • InnovAsian / Focused Growth
  • Front Porch / Winning Share
  • Goetzes / Driving Velocity
  • Perlabella / Product Development

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  • Why Concentric
  • Work
  • Blog
  • Client Experience
  • Careers
  • Contact
Copyright 2021 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric