ConcentricConcentricConcentricConcentric
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers

A world of CPG experience.

In our 18 years we’ve helped more than 300 brands across 3 continents, 11 countries, and 32 states. Bon voyage.

Land O' Frost logo

More

Land O’ Frost is a familiar name to those who love lunchmeats, sausages and franks. In fact, they are the largest family-owned brand of packaged deli meat in the U.S. Concentric is supporting Land O’ Frost as they expand their product line.

Chung's

More

Chung’s Foods is a leader in traditional, high quality frozen Chinese appetizers. This Houston-based company has selected Concentric to assist them as they agressively indentify the next exciting chapter in their impressive story.

Lindy's Homemade

More

Lindy’s is the second largest producer of retail Italian Ice in the U.S. We drove growth through a rebrand driven by insights that modernized the brand and created distinct positioning vs. the category leader. See Lindy’s case study for the whole story.

Easterseals

More

Concentric has enjoyed a long, productive relationship with Easterseals UCP North Carolina and Virginia. We are helping them with strategic messaging to facilitate effective communications across their many important audiences.

Southern Biscuit

More

Renwood Mills™ is a large regional producer of food service and consumer baking products. We drove growth by creating a plan to modernize the brand while finding new audiences for its traditional products.

Craft Freedom

More

Craft Freedom is a consumer education, advocacy and lobbying initiative to support the rights of the craft brewing industry. We drove growth by developing consumer messaging and supporting political efforts to raise awareness and change legislators’ minds in support of less-restrictive laws.

Harris Teeter

More

Harris Teeter® is the largest grocery retailer in the Carolinas. We drove growth by spearheading their initiative to get “local”, driving sales of regional brands within their stores.

Goetze's Candy

More

The maker of iconic Caramel Creams® and Cow Tales® is a 122-year-old, fifth generation candy company. We drove growth discovering untapped equity from old fans while introducing the products to a new generation of candy lovers. See the case study.

Respect

More

Respect™ is a new product launch of premium ABF turkey burgers. We drove growth by creating a highly-differentiated look and voice within a stagnant category of behemoths.

The Olde Mecklenburg Brewery

More

The Olde Mecklenburg Brewery™ is the first and largest craft beer producer in the Charlotte market. We drove growth through brand development that created a consistent and differentiated look and feel for the brand and its new Brauhaus and Biergarten. See OMB’s work and case study.

Giovanni Foods

More

Giovanni Foods is a food service and private label co-packer in hot fill manufacturing. We drove growth by helping the company break away from price-driven commodity sales to a value-added platform built to meet an unmet demand for advisory, partnership and innovation.

Minerva logo

More

In its sixth generation, Minerva is the nation’s largest family-run butter and cheese dairy. Things like pasture raised cows and slow churning in small batches make Minerva’s butter noticeably better for cooking and eating. Concentric is supporting Minerva’s multi-year effort to expand into new stores and new kitchens.

More

Hampton Farms is America’s #1 maker of in-shell peanuts, as well as a provider of many other quality nut products. Concentric is helping them solidify their leadership position as well as introduce their great products to a new generation of shoppers.

Smith Bros

More

An iconic heritage brand, Smith Brothers® was the producer of the first cough drops in America. We drove growth by creating a fresh identity and position for this classic brand.

American Flatbread

More

American Flatbread® is a national producer of hand-crafted premium flatbread pizza. We drove growth through research, trade and consumer branding guidance focused around increasing velocity and consumer loyalty in non-core markets.

Kurgo

More

Kurgo® is a rapidly growing manufacturer of a broad line of recreational, outdoor and safety-focused dog accessories. We drove growth through comprehensive insights, strategy, and creative designed to drive awareness and memorability within the Pet channel.

More

Artisan Tropic has a passion for healthy snacking. Their family business started after their daughter fell ill and was successfully treated by a holistic nutritionist. We are now helping them promote their healthy mission and products to health-minded people everywhere.

Weedeater logo

More

Husqvarna Group has asked Concentric to revive the classic Weedeater brand. We are re-introducing Weedeater through its easy-to-use, lightweight tools to a new generation of home owners who want to enjoy their yard more than they want to work on it.

South Beach

More

South Beach Diet® is a popular line of food products based on one of the best-selling diets in U.S. history. We drove growth by leading their initiative to extend into the growing nutritional bar segment.

GOPO

More

GOPO® is a natural supplement brand developed by a British manufacturer, Jakeman’s. We drove growth by assisting them with their launch into the U.S. marketplace. Read more about this fantastic product and company in this case study.

Family Dollar

More

Family Dollar® is the largest retail banner in the rapidly growing dollar store channel. We drove growth through a number of projects including the rebranding of their private label women’s apparel and accessories line.

Additional Client Experience

SeaPak
Morningstar Farms
Ralphs
Digicel
Petco
Atlantic Coast Conference
Fresh Express
Shasta
Mueller
Continental Tire
Gerber Childrenswear
General Tire
LaCroix
Scoop Away
Perlabella
Big Brothers Big Sisters of Charlotte
Jobst
Front Porch
Armstrong
Kroger
Farm Rich
Feline Pine
Ei A Pharmaceutical Solutionworks

concentric

500 East Blvd.
Charlotte, NC
28203

Call   (704) 731-5100
Follow  @concentric

  

Let’s Talk

Case Studies

  • OMB / Brand Leadership
  • Parla Pasta / Shift Model
  • Lindy’s / Driving Velocity
  • GOPO / Expand ACV
  • InnovAsian / Focused Growth
  • Front Porch / Winning Share
  • Goetzes / Driving Velocity
  • Perlabella / Product Development

Pages

  • Why Concentric
  • Work
  • Blog
  • Client Experience
  • Careers
  • Contact
Copyright 2021 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric