ConcentricConcentricConcentricConcentric
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Siberian tiger (Panthera tigris altaica) charging through snow

Frozen Attack! What to Expect in Frozen and Refrigerated in 2018

By Mark Conachan | Insights, News | 0 comment | 20 October, 2017 | 0

Concentric’s Bob Shaw contributed thoughts to Frozen & Refrigerated Buyer’s October 2017 issue, weighing in on the massive challenges ahead for traditional retail grocery. In the article, “Under Attack!” by Denise Leathers, Bob and other CPG brand and retail experts offer opinions on the state of things and, of course, some solutions. With increasing competition from Lidl, Walmart and e-commerce, particularly Amazon, intense downward pressure on margins, he suggested that retailers need to be less reactive and more inventive.

My best tip for surviving a price war is to resist throwing all money into price-trade spend and focus on building loyalty with top 20% of customers instead.—Bob Shaw, President, Concentric

Cover of Frozen & Refrigerated Buyer Magazine October 2017Despite lingering online threats, Bob suggested that DTC (direct to consumer) models are not focused on refrigerated and frozen—yet, and brands can take adantage of that right now by leaning in to what they already are great at: prepared meals and convenience. Add quality to the mix and refrigerated and frozen brands can stay relevant and even find new shoppers. He points to upward trends in grocerants and meal kits as evidence of the consumer appetite for convenience mixed with quality. Check out the article by clicking on the thumbnail to the left to download or view a PDF of the article.

Bob Shaw, e-commerce, Frozen & Refrigerated Buyer, frozen foods, grocery, news, press

Related Post

  • Concentric's Bob Shaw featured in FR Buyer magazine article about retail win-win relationships

    Bob Shaw in FR Buyer Magazine on “Win-Win” Retail Relationships

    By Mark Conachan | 0 comment

    Concentric’s Bob Shaw, owner and President, was featured in Frozen & Refrigerated Buyer’s December 2016 issue. “Finding Win-Win,” a cover story by Denise Leathers, included Bob and two other experts discussing the current health ofRead more

  • Pulling New Shoppers into Frozen: Concentric’s Bob Shaw Offers Insights

    By Mark Conachan | 0 comment

    Industry pub Frozen & Refrigerated has again featured insights from Concentric owner/founder, Bob Shaw. In their April 2017 issue, the magazine’s feature article covers the challenges and shopper behavior for the frozen category in anRead more

  • The Whole Truth: A Wake-Up Call And 6 Lessons For Emerging CPG Brands

    By Mark Conachan | 0 comment

    The era of category management has created many positive changes for the food business, like giving retailers the tools to minimize supply chain risk while consolidating suppliers. But one of the negatives of buying byRead more

  • retail grocery competitive strategy

    Why Grocery Retailers Are Missing The Mark(et)

    By Mark Conachan | 0 comment

    Amid all of the media coverage of Amazon’s recent purchase of Whole Foods and Lidl’s highly-touted entrance into the U.S. market, one thing is abundantly clear: At least initially, grocery retailers are hyper-vigilant and fixated onRead more

  • Respect Burgers Brand Video

    By Mark Conachan | 0 comment

    Read more

SEARCH A TERM

FILTER VIA CATEGORY

  • Branding
  • Direct Mail
  • Film | Motion | Video
  • Insights
  • Interactive
  • News
  • Outdoor
  • Package Design
  • Portfolio
  • Positions
  • Print
  • Social Content

SELECT A SUBJECT TAG

advertising insights agency art direction beer better for you beverages Bob Shaw branding careers channel insights CPG design digital disruption dogs Expo East Fancy Food Show Forbes frozen Frozen & Refrigerated Buyer frozen foods grocery ice cream innovation insights Lemon Grass Kitchen marketing insights meat natural new products news OMB outdoor packaging plant-based press Respect Foods retail shopper marketing social media staff storytelling strategy trade shows video

READ OUR LATEST POSTS

  • Tedor Branding March 13, 2018
  • Industrial Timber Speaker Gift March 11, 2018
  • The Recipe for Subscription Meal Kit Success February 9, 2018
concentric

500 East Blvd.
Charlotte, NC
28203

Call   (704) 731-5100
Follow  @concentric

  

Let’s Talk

  • This field is for validation purposes and should be left unchanged.

Case Studies

  • OMB / Brand Leadership
  • Parla Pasta / Shift Model
  • Lindy’s / Driving Velocity
  • GOPO / Expand ACV
  • InnovAsian / Focused Growth
  • Front Porch / Winning Share
  • Goetzes / Driving Velocity
  • Perlabella / Product Development

Pages

  • Why Concentric
  • Work
  • Blog
  • Client Experience
  • Careers
  • Contact
Copyright 2018 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric