With so much of our business revolving around CPG brands, we spend a good deal of time on shopper insights and conversationally speaking to grocers and brands about where the food business is headed. Additionally,Read more

You are a well-known brand. You are synonymous with music. You started the portable music revolution. But, since 2004 your market share has eroded. The music has changed. You are the Sony Walkman.Read more

Miracle Gro is a brand that has turned everyday run of the mill garden fertilizer into something special, a gardener’s little secret and ultimately an enormously powerful brand with many line extensions.Read more

There’s a new sheriff in Dairy Town and he’s not who you think: Powerful Yogurt. You’ll notice this brand of yogurt is different than the other “guys” on the dairy shelf at the grocery storeRead more

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Late last year, one of my favorite brands of organic products, Annie’s Homegrown was purchased by General Mills. The wildly popular producer of better-for-you mac n cheese, cheddar bunny crackers and organic fruit snacks alongRead more

As you can imagine, we are constantly challenged with the issue of “targeting” our communications, media, etc. to a demographic or psychographic or behavioral profile. Inevitably, there is push back from both clients and atRead more

Craft beer is quickly becoming more than just an occasional purchase – it’s newly a marker of a certain kind of lifestyle that includes higher dollar shopping habits at the grocery store. If a consumerRead more