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Blog

The Whole Truth: A Wake-Up Call And 6 Lessons For Emerging CPG Brands

By Mark Conachan | Insights | 0 comment | 15 January, 2018 | 0

The era of category management has created many positive changes for the food business, like giving retailers the tools to minimize supply chain risk while consolidating suppliers. But one of the negatives of buying by the numbers is that product assortment on the aisles from retailer to retailer began to look very similar. Groceries becameRead more

Couple with The New Primal jerky, a paleo jerky disruption brand

After Shakeup in Meat Snacks—Are We Headed For a Shakeout?

By Mark Conachan | Insights | 0 comment | 19 October, 2017 | 0

Anyone who has worked in the fast-paced world of CPG can tell you there is a constant state of evolution taking place within categories.Read more

Grocery CPG performance measurement

Are We Measuring Today’s CPG Brand Success With Yesterday’s Yardstick?

By Mark Conachan | Insights | 0 comment | 4 October, 2017 | 0

As a company whose sole focus is driving growth for early stage and mid-market consumer packaged goods brands, we are constantly challenged with measuring success.Read more

frozen food aisle getting healthier

The (healthy) chill in the air at Expo East

By Mark Conachan | Insights | 0 comment | 3 October, 2017 | 0

The world of natural products continues to grow and evolve and with it, the Natural Product Expo Shows continue to grow in size and attendance. Having just returned from Expo East, the show featured what felt like an endless world of products vying to make their way into more and more mainstream grocery carts andRead more

Fresh Bellies baby food, winner of Expo East's 2017 Nexty Award.

Expo East: Our Recap and 4 Key Takeaways for Retailers

By Mark Conachan | Insights | 0 comment | 22 September, 2017 | 0

It’s that time of year where retailers are looking for hot new items and brands for 2018. Expo East is a Baltimore natural and organic food show that brings trends, entrepreneurs, financiers, and retailers together in one event to connect on future category growth and innovation.Read more

Branding lessons from illustrated wine labels, and George

By Mark Conachan | Insights | 0 comment | 14 June, 2017 | 0

Meet George, my hound. Apart from being adorable click bait, he’s going to serve as an unlikely but apt segue into a post about wine labels, art direction and the power of intrigue…for humans. Stick with me.Read more

Oldies But Goodies: How Heritage Brands Can Compete With Cool New Brands

By Mark Conachan | Insights | 0 comment | 27 March, 2017 | 0

Stroll a few aisles of the supermarket and you’ll witness a barrage of new CPG products introduced just in the past year. Walk trade shows like Fancy Foods and The Natural Products Expo and your head is sure to spin with an overwhelming volume of new brands hoping to become the next standout.Read more

Image of people on smartphones, illustrating importance for retail grocery products to have a strong digital presence.

Four Reasons a Digital Presence for Your Grocery Brand is Important

By Mark Conachan | Insights | 0 comment | 23 January, 2017 | 0

There’s a misconception that a digital presence for a CPG grocery product is not as important as one would be for an e-commerce brand or digital brand or service brand. This is simply not true and below I’ll give you four reasons why it’s absolutely necessary.Read more

BOGO a problem for retailers. Buy one get one specials dilute brand.

BOGO, no mo.

By Bob Shaw | Insights | 0 comment | 28 December, 2016 | 0

The BOGO is the most pervasive discounting gimmick in the retail world over the past two decades—and especially in Grocery today. It is the default for “getting your product to really move” when your product isn’t moving. It’s such a common concept that major shoe retailers (I think most of them) have built entire “original” adRead more

Is RangeMe the Amazon for retail buyers and sellers?

Retail buyers and sellers might call RangeMe their Amazon

By Mark Conachan | Insights | 0 comment | 27 December, 2016 | 0

Finding retailers is one of the toughest steps in launching a CPG product. Likewise, from the retail buyer’s perspective, meeting with thousands of prospective suppliers isn’t actually a picnic. But a new online platform is seeking to disrupt this traditional face-time intensive model and bring it into the digital age.Read more

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Copyright 2021 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
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