The era of category management has created many positive changes for the food business, like giving retailers the tools to minimize supply chain risk while consolidating suppliers. But one of the negatives of buying by the numbers is that product assortment on the aisles from retailer to retailer began to look very similar. Groceries becameRead more
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Anyone who has worked in the fast-paced world of CPG can tell you there is a constant state of evolution taking place within categories.Read more
As a company whose sole focus is driving growth for early stage and mid-market consumer packaged goods brands, we are constantly challenged with measuring success.Read more
The world of natural products continues to grow and evolve and with it, the Natural Product Expo Shows continue to grow in size and attendance. Having just returned from Expo East, the show featured what felt like an endless world of products vying to make their way into more and more mainstream grocery carts andRead more
It’s that time of year where retailers are looking for hot new items and brands for 2018. Expo East is a Baltimore natural and organic food show that brings trends, entrepreneurs, financiers, and retailers together in one event to connect on future category growth and innovation.Read more
Meet George, my hound. Apart from being adorable click bait, he’s going to serve as an unlikely but apt segue into a post about wine labels, art direction and the power of intrigue…for humans. Stick with me.Read more
Stroll a few aisles of the supermarket and you’ll witness a barrage of new CPG products introduced just in the past year. Walk trade shows like Fancy Foods and The Natural Products Expo and your head is sure to spin with an overwhelming volume of new brands hoping to become the next standout.Read more
There’s a misconception that a digital presence for a CPG grocery product is not as important as one would be for an e-commerce brand or digital brand or service brand. This is simply not true and below I’ll give you four reasons why it’s absolutely necessary.Read more
The BOGO is the most pervasive discounting gimmick in the retail world over the past two decades—and especially in Grocery today. It is the default for “getting your product to really move” when your product isn’t moving. It’s such a common concept that major shoe retailers (I think most of them) have built entire “original” adRead more
Finding retailers is one of the toughest steps in launching a CPG product. Likewise, from the retail buyer’s perspective, meeting with thousands of prospective suppliers isn’t actually a picnic. But a new online platform is seeking to disrupt this traditional face-time intensive model and bring it into the digital age.Read more
