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Yogurt for Men!? Marketing Hocus Pocus or Smart Targeting?

By Mark Conachan | Insights | 0 comment | 12 May, 2014 | 0

There’s a new sheriff in Dairy Town and he’s not who you think: Powerful Yogurt. You’ll notice this brand of yogurt is different than the other “guys” on the dairy shelf at the grocery store – bold red and black packaging that took a page from Old Spice. It’s all-natural, protein-packed Greek-style yogurt for men.Read more

Disrupting an Oversaturated Category

By Mark Conachan | Insights | 0 comment | 11 February, 2014 | 0

You are a well-known brand. You are synonymous with music. You started the portable music revolution. But, since 2004 your market share has eroded. The music has changed. You are the Sony Walkman.Read more

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Copyright 2021 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric