I’ve always thought that only a mere fraction of marketing had stopping power, regardless of the merits of the product advertised. After walking so many trade shows, the rule seems to hold for booth design.Read more
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Having just returned from the 2017 Summer Fancy Food Show in NYC, I’m excited to share some of the discoveries we made on the show floor. This year the show featured over 2,600 exhibitors from around the world. The first day of the show felt like an overwhelming smorgasbord of delights to sample and shareRead more
