ConcentricConcentricConcentricConcentric
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers

Blog

The Whole Truth: A Wake-Up Call And 6 Lessons For Emerging CPG Brands

By Mark Conachan | Insights | 0 comment | 15 January, 2018 | 0

The era of category management has created many positive changes for the food business, like giving retailers the tools to minimize supply chain risk while consolidating suppliers. But one of the negatives of buying by the numbers is that product assortment on the aisles from retailer to retailer began to look very similar. Groceries becameRead more

retail grocery competitive strategy

Why Grocery Retailers Are Missing The Mark(et)

By Mark Conachan | Insights | 0 comment | 5 December, 2017 | 0

Amid all of the media coverage of Amazon’s recent purchase of Whole Foods and Lidl’s highly-touted entrance into the U.S. market, one thing is abundantly clear: At least initially, grocery retailers are hyper-vigilant and fixated on new competitive threats entering the market. Everyone is carefully monitoring, analyzing and strategizing against newcomers.Read more

Siberian tiger (Panthera tigris altaica) charging through snow

Frozen Attack! What to Expect in Frozen and Refrigerated in 2018

By Mark Conachan | Insights, News | 0 comment | 20 October, 2017 | 0

Concentric’s Bob Shaw contributed thoughts to Frozen & Refrigerated Buyer’s October 2017 issue, weighing in on the massive challenges ahead for traditional retail grocery.Read more

Facing these challenges, can Whole Foods reclaim the heart of their brand?

By Mark Conachan | Insights | 0 comment | 30 March, 2017 | 0

If you work in or follow the US natural foods sector, or if you have an Internet connection, it is highly likely that you’ve run across the headline touting the downslide of the industry leading retailer, Whole Foods.Read more

Oldies But Goodies: How Heritage Brands Can Compete With Cool New Brands

By Mark Conachan | Insights | 0 comment | 27 March, 2017 | 0

Stroll a few aisles of the supermarket and you’ll witness a barrage of new CPG products introduced just in the past year. Walk trade shows like Fancy Foods and The Natural Products Expo and your head is sure to spin with an overwhelming volume of new brands hoping to become the next standout.Read more

Image of people on smartphones, illustrating importance for retail grocery products to have a strong digital presence.

Four Reasons a Digital Presence for Your Grocery Brand is Important

By Mark Conachan | Insights | 0 comment | 23 January, 2017 | 0

There’s a misconception that a digital presence for a CPG grocery product is not as important as one would be for an e-commerce brand or digital brand or service brand. This is simply not true and below I’ll give you four reasons why it’s absolutely necessary.Read more

SEARCH A TERM

FILTER VIA CATEGORY

  • Branding
  • Direct Mail
  • Film | Motion | Video
  • Insights
  • Interactive
  • News
  • Outdoor
  • Package Design
  • Portfolio
  • Positions
  • Print
  • Social Content

SELECT A SUBJECT TAG

advertising insights agency art direction beer better for you beverages Bob Shaw branding careers channel insights CPG design digital disruption dogs Expo East Fancy Food Show Forbes frozen Frozen & Refrigerated Buyer frozen foods grocery ice cream innovation insights Lemon Grass Kitchen marketing insights meat natural new products news OMB outdoor packaging plant-based press Respect Foods retail shopper marketing social media staff storytelling strategy trade shows video

READ OUR LATEST POSTS

  • Tedor Branding March 13, 2018
  • Industrial Timber Speaker Gift March 11, 2018
  • The Recipe for Subscription Meal Kit Success February 9, 2018
concentric

500 East Blvd.
Charlotte, NC
28203

Call   (704) 731-5100
Follow  @concentric

  

Let’s Talk

  • This field is for validation purposes and should be left unchanged.

Case Studies

  • OMB / Brand Leadership
  • Parla Pasta / Shift Model
  • Lindy’s / Driving Velocity
  • GOPO / Expand ACV
  • InnovAsian / Focused Growth
  • Front Porch / Winning Share
  • Goetzes / Driving Velocity
  • Perlabella / Product Development

Pages

  • Why Concentric
  • Work
  • Blog
  • Client Experience
  • Careers
  • Contact
Copyright 2018 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric