In today’s world, where search is often the first step to a consumer’s online experience, the data and insights that brands and marketers can glean from that step is valuable.Read more
Blog
Seems apropos right on the heels (tail?) of the Super Bowl to post about American marketing’s obsession with pets, especially dogs. Yet, we’ve been thinking about them all year long serving CPG brands in pet food, snacks, cat litter and dog gear/accessories. Last fall a post pointing out the rise of the dog social influencer, or “dogfluencer”Read more
