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Kimberly Kanelos portrait at Concentric's office in Charlotte, NC

New at Concentric: Kimberly Kanelos, Trade & Channel Expert

By Mark Conachan | Insights | 0 comment | 15 April, 2017 | 0

Meet Kimberly Kanelos, our newest Client Advocate at Concentric. We are fortunate to add a seasoned marketing leader who brings extensive experience in brand loyalty, consumer packaged goods, product launches, media and start-up initiatives. Kimberly has a broad background in brand building and strategy implementation both locally and nationallyRead more

Pepsi Ad Flop: A Lesson in Brand Message Simplicity

By Mark Conachan | Insights | 0 comment | 12 April, 2017 | 0

It’s that time again. Another week has passed, and another controversy has set Twitter ablaze and resulted in a pile-on of insults, memes, and general outrage. At the crosshairs this time? Pepsi, and the brand’s unfortunate (yet incredibly successful and rich) new spokesperson, Kendall Jenner. If you haven’t heardRead more

Facing these challenges, can Whole Foods reclaim the heart of their brand?

By Mark Conachan | Insights | 0 comment | 30 March, 2017 | 0

If you work in or follow the US natural foods sector, or if you have an Internet connection, it is highly likely that you’ve run across the headline touting the downslide of the industry leading retailer, Whole Foods.Read more

Oldies But Goodies: How Heritage Brands Can Compete With Cool New Brands

By Mark Conachan | Insights | 0 comment | 27 March, 2017 | 0

Stroll a few aisles of the supermarket and you’ll witness a barrage of new CPG products introduced just in the past year. Walk trade shows like Fancy Foods and The Natural Products Expo and your head is sure to spin with an overwhelming volume of new brands hoping to become the next standout.Read more

article about creating brand story versus storytelling in advertising

Brand Story Versus Storytelling in Advertising

By Mark Conachan | Insights | 0 comment | 17 January, 2017 | 0

“Story” and “storytelling” have been tossed around in marketing circles so long now that they’ve become too-easily accessed buzzwords used to add pseudo-intellectual sparkle to just about any marketing conversation. Concentric uses something called a brand story to help clients articulate their core attributes in an authentic tone of voice. It’s actually part of our strategic process doneRead more

BOGO a problem for retailers. Buy one get one specials dilute brand.

BOGO, no mo.

By Bob Shaw | Insights | 0 comment | 28 December, 2016 | 0

The BOGO is the most pervasive discounting gimmick in the retail world over the past two decades—and especially in Grocery today. It is the default for “getting your product to really move” when your product isn’t moving. It’s such a common concept that major shoe retailers (I think most of them) have built entire “original” adRead more

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Copyright 2018 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric