The point you stop being who you were yesterday and start becoming something bigger, better and more important, that’s the moment your business starts heading north in a big way. It’s the moment you feel like the brakes are off and momentum is picking up. But it doesn’t just happen. Concentric’s mission and ability is to understand your situation at a deeper level and merge that with disruptive ideas to help get you to that inflection point for rapid growth.
In consumer packaged goods, every day you aren’t accelerating growth you’re risking demise. It’s that brutal. So your goal is to get to sustainable growth quickly. This requires focus and that’s where Concentric comes in. We take the myriad of options in front of you and identify a Critical Path for success to dramatically improve your odds. It’s the basis of our Growth Driver model; holistically bringing information, skills and experience to the table to help reveal the truth about what’s holding you back and creating a plan to attack the most critical one and ignite growth.
Traditional marketing agencies see the CPG landscape as either simpler than it really is and look for a magic bullet, or they view it as infinitely complex and toss random strategies at the wall. Concentric, is not a traditional agency. We’ve advised over 300 brands and along the way have learned to diagnose business problems against the realities of the business, identify common patterns and get to sound strategy quickly. We don’t see complexity anymore, we see the intricacies of a business we know well and use that perspective to help you with a focused plan.
Skill & Expertise
Advising CPG clients exclusively for almost two decades has given Concentric a skill set, history and acumen that differentiate us from other agencies. We exist at the intersection business consultant and brand development to go beyond the standard marketing measures of awareness, trial and loyalty and into factors such as capabilities, resources, cost structures, and formulations. Our broad expertise gives us the ability and tribal knowledge to help our clients identify brand blind spots and untapped opportunities—often in unexpected places.