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Pulling New Shoppers into Frozen: Concentric’s Bob Shaw Offers Insights

By Mark Conachan | Insights | 0 comment | 17 April, 2017 | 0

Industry pub Frozen & Refrigerated has again featured insights from Concentric owner/founder, Bob Shaw. In their April 2017 issue, the magazine’s feature article covers the challenges and shopper behavior for the frozen category in an article titled, “Pulling Them In: What Does it Take to Attract Shoppers to the Frozen Aisle?”Read more

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  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
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