Matt Phillips of Quartz Daily Brief published an article on June 12: Conventional supermarkets in the U.S. are losing market share, slipping from 30.7% of the market in 2003 to 26.7% in 2013, according to Credit Suisse. The squeeze is coming from discounters such as Wal-Mart Stores and Target as well as specialty grocers suchRead more
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Miracle Gro is a brand that has turned everyday run of the mill garden fertilizer into something special, a gardener’s little secret and ultimately an enormously powerful brand with many line extensions.Read more
With so much of our business revolving around CPG brands, we spend a good deal of time on shopper insights and conversationally speaking to grocers and brands about where the food business is headed. Additionally, with more than 20 years of experience in this world of the food business, it has become clear to meRead more
