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Blog

BOGO a problem for retailers. Buy one get one specials dilute brand.

BOGO, no mo.

By Bob Shaw | Insights | 0 comment | 28 December, 2016 | 0

The BOGO is the most pervasive discounting gimmick in the retail world over the past two decades—and especially in Grocery today. It is the default for “getting your product to really move” when your product isn’t moving. It’s such a common concept that major shoe retailers (I think most of them) have built entire “original” adRead more

Targeting Most Everyone is Targeting No One

By Bob Shaw | Insights | 0 comment | 18 June, 2015 | 0

As you can imagine, we are constantly challenged with the issue of “targeting” our communications, media, etc. to a demographic or psychographic or behavioral profile. Inevitably, there is push back from both clients and at times internally around who the target is – usually an effort to broaden it. Build a bigger tent. Not leaveRead more

Category Growth vs Market Share

By Bob Shaw | Insights | 0 comment | 24 February, 2014 | 0

Miracle Gro is a brand that has turned everyday run of the mill garden fertilizer into something special, a gardener’s little secret and ultimately an enormously powerful brand with many line extensions.Read more

What will grocery look like in the future?

By Bob Shaw | Insights | 0 comment | 9 December, 2013 | 0

With so much of our business revolving around CPG brands, we spend a good deal of time on shopper insights and conversationally speaking to grocers and brands about where the food business is headed. Additionally, with more than 20 years of experience in this world of the food business, it has become clear to meRead more

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Case Studies

  • OMB / Brand Leadership
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Copyright 2021 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric