It’s that time again. Another week has passed, and another controversy has set Twitter ablaze and resulted in a pile-on of insults, memes, and general outrage. At the crosshairs this time? Pepsi, and the brand’s unfortunate (yet incredibly successful and rich) new spokesperson, Kendall Jenner. If you haven’t heardRead more
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As you can imagine, we are constantly challenged with the issue of “targeting” our communications, media, etc. to a demographic or psychographic or behavioral profile. Inevitably, there is push back from both clients and at times internally around who the target is – usually an effort to broaden it. Build a bigger tent. Not leaveRead more
