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The Recipe for Subscription Meal Kit Success

By Mark Conachan | Insights | 0 comment | 9 February, 2018 | 0

Online, subscription-based services continue to multiply. Whether beauty products, snack food, pet supplies or fashion, more and more keep launching, confident they’re offering something the others aren’t. “Subscription” sold as curated convenience has become a buzzword of which it seems we can’t get enough. But the ones who have captured the most attention (and investorRead more

The Whole Truth: A Wake-Up Call And 6 Lessons For Emerging CPG Brands

By Mark Conachan | Insights | 0 comment | 15 January, 2018 | 0

The era of category management has created many positive changes for the food business, like giving retailers the tools to minimize supply chain risk while consolidating suppliers. But one of the negatives of buying by the numbers is that product assortment on the aisles from retailer to retailer began to look very similar. Groceries becameRead more

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Top 7 Food+Beverage CPG Predictions for 2018

By Mark Conachan | Insights | 0 comment | 10 January, 2018 | 0

With the new year finally here, consumers and companies are looking forward and making predictions of what is to come. In the world of food and beverages, the industry perspectives are in and 2018 looks like a year that blends progress and comfort.Read more

retail grocery competitive strategy

Why Grocery Retailers Are Missing The Mark(et)

By Mark Conachan | Insights | 0 comment | 5 December, 2017 | 0

Amid all of the media coverage of Amazon’s recent purchase of Whole Foods and Lidl’s highly-touted entrance into the U.S. market, one thing is abundantly clear: At least initially, grocery retailers are hyper-vigilant and fixated on new competitive threats entering the market. Everyone is carefully monitoring, analyzing and strategizing against newcomers.Read more

Yessenia's parents in a photo as she talks with WSOCTV9 about Hurricane Maria

Concentric’s Controller Taking Hurricane Relief Effort Into Her Own Hands

By Mark Conachan | Insights, News | 0 comment | 20 November, 2017 | 0

We’re taking a break from writing about the business of CPG branding to cast a well-deserved spotlight on a Concentric staffer that has done something extraordinary.Read more

Siberian tiger (Panthera tigris altaica) charging through snow

Frozen Attack! What to Expect in Frozen and Refrigerated in 2018

By Mark Conachan | Insights, News | 0 comment | 20 October, 2017 | 0

Concentric’s Bob Shaw contributed thoughts to Frozen & Refrigerated Buyer’s October 2017 issue, weighing in on the massive challenges ahead for traditional retail grocery.Read more

Couple with The New Primal jerky, a paleo jerky disruption brand

After Shakeup in Meat Snacks—Are We Headed For a Shakeout?

By Mark Conachan | Insights | 0 comment | 19 October, 2017 | 0

Anyone who has worked in the fast-paced world of CPG can tell you there is a constant state of evolution taking place within categories.Read more

Grocery CPG performance measurement

Are We Measuring Today’s CPG Brand Success With Yesterday’s Yardstick?

By Mark Conachan | Insights | 0 comment | 4 October, 2017 | 0

As a company whose sole focus is driving growth for early stage and mid-market consumer packaged goods brands, we are constantly challenged with measuring success.Read more

frozen food aisle getting healthier

The (healthy) chill in the air at Expo East

By Mark Conachan | Insights | 0 comment | 3 October, 2017 | 0

The world of natural products continues to grow and evolve and with it, the Natural Product Expo Shows continue to grow in size and attendance. Having just returned from Expo East, the show featured what felt like an endless world of products vying to make their way into more and more mainstream grocery carts andRead more

Fresh Bellies baby food, winner of Expo East's 2017 Nexty Award.

Expo East: Our Recap and 4 Key Takeaways for Retailers

By Mark Conachan | Insights | 0 comment | 22 September, 2017 | 0

It’s that time of year where retailers are looking for hot new items and brands for 2018. Expo East is a Baltimore natural and organic food show that brings trends, entrepreneurs, financiers, and retailers together in one event to connect on future category growth and innovation.Read more

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READ OUR LATEST POSTS

  • Tedor Branding March 13, 2018
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  • The Recipe for Subscription Meal Kit Success February 9, 2018
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Case Studies

  • OMB / Brand Leadership
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Copyright 2021 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric