I’ve always thought that only a mere fraction of marketing had stopping power, regardless of the merits of the product advertised. After walking so many trade shows, the rule seems to hold for booth design.Read more
Blog
This post was written by Concentric’s superstar Summer Intern, Madeline Stefan, about her experience here. Proud that we could be a part of this bright young student’s budding career. We wish her luck and will miss her! As a rising senior Advertising major in the School of Media and Journalism at the University of NorthRead more
Having just returned from the 2017 Summer Fancy Food Show in NYC, I’m excited to share some of the discoveries we made on the show floor. This year the show featured over 2,600 exhibitors from around the world. The first day of the show felt like an overwhelming smorgasbord of delights to sample and shareRead more
Meet George, my hound. Apart from being adorable click bait, he’s going to serve as an unlikely but apt segue into a post about wine labels, art direction and the power of intrigue…for humans. Stick with me.Read more
Having recently attended the Sweets & Snacks Expo in Chicago, I spent some time this morning reviewing my notes and ahem… “taste testing” some leftover samples from the show. As a proud connoisseur of all kinds of candy, it’s always a fun show to attend and I’m always excited to see what trends are emergingRead more
A hundred years ago, over 70% of U.S. citizens did not have indoor plumbing, less than 15% of students graduated from high school much less college and the average U.S. household netted less than $800 annually.Read more
Concentric is pleased to announce another talented addition to its staff. Megan Heiliger has joined as a Sr. Art Director. Megan is originally from Atlanta and moved to Charlotte seven years ago. Since then, she has added extensive brand development and design experience to her resume.Read more
Industry pub Frozen & Refrigerated has again featured insights from Concentric owner/founder, Bob Shaw. In their April 2017 issue, the magazine’s feature article covers the challenges and shopper behavior for the frozen category in an article titled, “Pulling Them In: What Does it Take to Attract Shoppers to the Frozen Aisle?”Read more
Meet Kimberly Kanelos, our newest Client Advocate at Concentric. We are fortunate to add a seasoned marketing leader who brings extensive experience in brand loyalty, consumer packaged goods, product launches, media and start-up initiatives. Kimberly has a broad background in brand building and strategy implementation both locally and nationallyRead more
It’s that time again. Another week has passed, and another controversy has set Twitter ablaze and resulted in a pile-on of insults, memes, and general outrage. At the crosshairs this time? Pepsi, and the brand’s unfortunate (yet incredibly successful and rich) new spokesperson, Kendall Jenner. If you haven’t heardRead more
