Late last year, one of my favorite brands of organic products, Annie’s Homegrown was purchased by General Mills. The wildly popular producer of better-for-you mac n cheese, cheddar bunny crackers and organic fruit snacks along with their iconic bunny logo had grown to a scale where it became as irresistible to big CPG executives asRead more
Blog
You are a well-known brand. You are synonymous with music. You started the portable music revolution. But, since 2004 your market share has eroded. The music has changed. You are the Sony Walkman.Read more
