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Kimberly Kanelos portrait at Concentric's office in Charlotte, NC

New at Concentric: Kimberly Kanelos, Trade & Channel Expert

By Mark Conachan | Insights | 0 comment | 15 April, 2017 | 0

Meet Kimberly Kanelos, our newest Client Advocate at Concentric. We are fortunate to add a seasoned marketing leader who brings extensive experience in brand loyalty, consumer packaged goods, product launches, media and start-up initiatives. Kimberly has a broad background in brand building and strategy implementation both locally and nationallyRead more

Pepsi Ad Flop: A Lesson in Brand Message Simplicity

By Mark Conachan | Insights | 0 comment | 12 April, 2017 | 0

It’s that time again. Another week has passed, and another controversy has set Twitter ablaze and resulted in a pile-on of insults, memes, and general outrage. At the crosshairs this time? Pepsi, and the brand’s unfortunate (yet incredibly successful and rich) new spokesperson, Kendall Jenner. If you haven’t heardRead more

Facing these challenges, can Whole Foods reclaim the heart of their brand?

By Mark Conachan | Insights | 0 comment | 30 March, 2017 | 0

If you work in or follow the US natural foods sector, or if you have an Internet connection, it is highly likely that you’ve run across the headline touting the downslide of the industry leading retailer, Whole Foods.Read more

Oldies But Goodies: How Heritage Brands Can Compete With Cool New Brands

By Mark Conachan | Insights | 0 comment | 27 March, 2017 | 0

Stroll a few aisles of the supermarket and you’ll witness a barrage of new CPG products introduced just in the past year. Walk trade shows like Fancy Foods and The Natural Products Expo and your head is sure to spin with an overwhelming volume of new brands hoping to become the next standout.Read more

Mid-Senior Copywriter

By Mark Conachan | Positions | 0 comment | 14 March, 2017 | 0

We have a full-time open position for a creative Copywriter at our successful Charlotte, NC-based brand development agency. The position offers a diverse range of interesting projects on ambitious national and international CPG (consumer packaged goods) brands that are looking to dramatically grow on the retail stage. The right candidate will bring a healthy balance ofRead more

Image of people on smartphones, illustrating importance for retail grocery products to have a strong digital presence.

Four Reasons a Digital Presence for Your Grocery Brand is Important

By Mark Conachan | Insights | 0 comment | 23 January, 2017 | 0

There’s a misconception that a digital presence for a CPG grocery product is not as important as one would be for an e-commerce brand or digital brand or service brand. This is simply not true and below I’ll give you four reasons why it’s absolutely necessary.Read more

article about creating brand story versus storytelling in advertising

Brand Story Versus Storytelling in Advertising

By Mark Conachan | Insights | 0 comment | 17 January, 2017 | 0

“Story” and “storytelling” have been tossed around in marketing circles so long now that they’ve become too-easily accessed buzzwords used to add pseudo-intellectual sparkle to just about any marketing conversation. Concentric uses something called a brand story to help clients articulate their core attributes in an authentic tone of voice. It’s actually part of our strategic process doneRead more

Tamara Bellis for Unsplash; Concentric article about dog social influencers

Rise of the Dogfluencer in Social Media

By Mark Conachan | Insights | 0 comment | 9 January, 2017 | 0

Seems apropos right on the heels (tail?) of the Super Bowl to post about American marketing’s obsession with pets, especially dogs. Yet, we’ve been thinking about them all year long serving CPG brands in pet food, snacks, cat litter and dog gear/accessories. Last fall a post pointing out the rise of the dog social influencer, or “dogfluencer”Read more

Is RangeMe the Amazon for retail buyers and sellers?

Retail buyers and sellers might call RangeMe their Amazon

By Mark Conachan | Insights | 0 comment | 27 December, 2016 | 0

Finding retailers is one of the toughest steps in launching a CPG product. Likewise, from the retail buyer’s perspective, meeting with thousands of prospective suppliers isn’t actually a picnic. But a new online platform is seeking to disrupt this traditional face-time intensive model and bring it into the digital age.Read more

Empathy in branding can be a powerful tool to reach people on an emotional level

Empathy: the most under utilized tool in marketing

By Mark Conachan | Insights | 0 comment | 27 December, 2016 | 0

If you could sit with a few of your customers and chat over coffee, what would you hope to get out of that conversation? Would you survey them for their income, zip code, number of kids and leave it at that? Or would you take the opportunity to get to know them more deeply? You’d doRead more

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Copyright 2021 Concentric Consumer Marketing Inc. | All Rights Reserved
  • Why Concentric
  • Case Studies
    • OMB / Brand Leadership
    • Parla Pasta / Shift Model
    • Lindy’s / Driving Velocity
    • InnovAsian / Focused Growth
    • GOPO / Expand ACV
    • Goetze’s / Driving Velocity
    • Front Porch / Winning Share
    • Perlabella / Product Development
  • Work
  • Blog
  • Contact
    • Careers
Concentric