Blog

Meet Kimberly Kanelos, our newest Client Advocate at Concentric. We are fortunate to add a seasoned marketing leader who brings extensive experience in brand loyalty, consumer packaged goods, product launches, media and start-up initiatives. Kimberly has a broad background in brand building and strategy implementation both locally and nationallyRead more

It’s that time again. Another week has passed, and another controversy has set Twitter ablaze and resulted in a pile-on of insults, memes, and general outrage. At the crosshairs this time? Pepsi, and the brand’s unfortunate (yet incredibly successful and rich) new spokesperson, Kendall Jenner. If you haven’t heardRead more

If you work in or follow the US natural foods sector, or if you have an Internet connection, it is highly likely that you’ve run across the headline touting the downslide of the industry leading retailer, Whole Foods.Read more

Stroll a few aisles of the supermarket and you’ll witness a barrage of new CPG products introduced just in the past year. Walk trade shows like Fancy Foods and The Natural Products Expo and your head is sure to spin with an overwhelming volume of new brands hoping to become the next standout.Read more

We have a full-time open position for a creative Copywriter at our successful Charlotte, NC-based brand development agency. The position offers a diverse range of interesting projects on ambitious national and international CPG (consumer packaged goods) brands that are looking to dramatically grow on the retail stage. The right candidate will bring a healthy balance ofRead more

There’s a misconception that a digital presence for a CPG grocery product is not as important as one would be for an e-commerce brand or digital brand or service brand. This is simply not true and below I’ll give you four reasons why it’s absolutely necessary.Read more

“Story” and “storytelling” have been tossed around in marketing circles so long now that they’ve become too-easily accessed buzzwords used to add pseudo-intellectual sparkle to just about any marketing conversation. Concentric uses something called a brand story to help clients articulate their core attributes in an authentic tone of voice. It’s actually part of our strategic process doneRead more

Seems apropos right on the heels (tail?) of the Super Bowl to post about American marketing’s obsession with pets, especially dogs. Yet, we’ve been thinking about them all year long serving CPG brands in pet food, snacks, cat litter and dog gear/accessories. Last fall a post pointing out the rise of the dog social influencer, or “dogfluencer”Read more

Finding retailers is one of the toughest steps in launching a CPG product. Likewise, from the retail buyer’s perspective, meeting with thousands of prospective suppliers isn’t actually a picnic. But a new online platform is seeking to disrupt this traditional face-time intensive model and bring it into the digital age.Read more

If you could sit with a few of your customers and chat over coffee, what would you hope to get out of that conversation? Would you survey them for their income, zip code, number of kids and leave it at that? Or would you take the opportunity to get to know them more deeply? You’d doRead more